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Trivya Brings Online Trivia Gaming to New Levels of Fun and Reward

Real winnings and real fun experiences from Trivya

January 24, 2008

News Facts
Quotes

Attributed to Idan Miller, CEO, Trivya:

"The launch of the Trivya application on Facebook is nothing but a revolution in the development of business models around the Facebook platform"

"Since Trivya enable players to participate in cash competitions tournaments (wherever applicable by law) it creates an incredible opportunity for Facebook users to generate revenues by simply sending invitations to the Trivya app to their friends."

"Our service was specially designed as an add on solution to high volume Facebook applications that seek for revenue models, and therefore create a complete revolution in the way users, application providers and advertisers can make money on the platform."

Attributed to Yoav Fischer, Vice President Marketing, Trivya:

"I consider Facebook as one of many external applications, extensions and widgets through which Trivya is offering and will offer the company's gaming experience to its customers, and to introduce the experience to new crowds."

Please contact Yoav Fischer (yoavf@trivya.com), trivya, to arrange an interview and/or for additional quotes.

Attributed to C.C. Chapman, Partner, The Advance Guard:

"Casual gaming is one of the most rapidly growing spaces on the web and allowing users to play not only on their own, but with a community of like minded people is a win-win situation for everyone involved."

"There is a fascination with trivia right now as millions watch prime time quiz shows on television and wish they could have a chance at the big winnings. Trivya recognizes this is and is enabling anyone with a computer to take part in that experience."

Please contact C.C. Chapman (cc@theadvanceguard.com), The Advance Guard, to arrange an interview and/or for additional quotes.

About Trivya

Trivya Ltd. through its brand TriviaOnNet ("TON") is poised to become the global leader in online trivia space. The Company's platform serves the community of online gamers all around the world who love trivia, competition and excitement. The Company is the first in the space to market a full-range of real time single player or multi-player trivia games that can be played for cash. Combining the thrill of trivia with Web 2.0 capabilities, Trivya is spearheading the online single and multi-player trivia arena. Leveraging its online gaming industry experience, Trivya's management team has skillfully tapped an almost untouched market within the online gaming sector.

For more information about Trivya, please visit our website at www.trivya.com

About The Advance Guard

The Advance Guard focusing on using social media and emerging technology to create radical marketing programs. It's led by award-winning Podcaster C.C. Chapman, and digital advertising veteran, Steve Coulson. Other clients include Verizon FiOS, St. Martin's Press, Stand Up Films, The Coca Cola Company and American Eagle Outfitters.

For more information about The Advance Guard, please visit www.theadvanceguard.com

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Contact Info

For Trivya:

Contact: Yoav Fischer
Phone +972 (9) 9578230
Email yoavf@trivya.com
Website

www.trivya.com

For The Advance Guard :

Contact: C.C. Chapman
Phone +1 617 934 0545
Email cc@theadvanceguard.com
Website

www.theadvanceguard.com

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