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At this stage the Company is utilizing various direct online marketing tools (Guerilla marketing, PR, Online media and offline media, SEO and SEM, Viral campaigns, Affiliates and E-mail campaigns) to bring potential players to its site. Additionally, the Company is developing white label partnerships with various parties (television broadcasters; social networking sites; portals; sport, music, entertainment websites; etc.) which will be marketing their own branded trivia games powered by Trivya on a shared revenue basis.
The Company launched the beta version of its service in Q3 2007. With less than $30,000 of marketing investment, the three-month beta has been a tremendous success. Over this three-month period, the Company has registered more than 15,000 users with 100,000 plus games played and over 1,000 users played for money.
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